Netplace Landing Page

Redesigning a Landing Page Around Search Discovery and Inquiry Conversion

Background & Cause

The existing page lacked search visibility and mobile support, while maintenance cost and technical debt had accumulated. Its design also differed from the client's intended direction. That made it hard to convey service value to visitors arriving from search, advertising, or sales guidance.

Decision & Rationale

For a content-centered page, I chose semantic static composition over a separate framework. Reducing browser code and runtime dependencies helps initial loading and search-engine interpretation. It also allows simple deployment without a server application. With the designer, I improved information architecture, responsiveness, and CSS animation. Reusing the existing Marketing API and AWS SES avoided duplicated mail credentials and send logic.

Outcome

The client approved the new design and composition for production use, improving mobile usability and search-engine indexing and visibility. The inquiry form now sends consultation email through the existing API, and static deployment simplified maintenance procedures.

Retrospective

An introductory page should not add technical complexity. Choose the minimum composition needed for visitor intent, search discovery, and inquiry conversion.